Understanding Pivots

Making Hard, but Transformational Choices

Photo by Pablo García Saldaña
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Pivot: A response against threats to business feasibility

  1. The problem you are solving & the solution you’re offering
  2. The channels you employ to deliver your product
  3. Your cost structure & Revenue generation model

When to Pivot?

  1. Consider the following questions about a business
  • Can you clearly define the problem that the customer is trying to solve?
  • Can your product solve the problem in a way that’s a win-win for both you and the customer?
  • Do enough people care about it and will pay for somebody to solve it?

Pivots are hard on people

But, Pivots can be transformational

For Smoother Pivots

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