Traversing the Customer Funnel

What Product Managers need to know about Lead Management

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Photo by Shengjun Shi
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Top of the Funnel (TOFU)

Marketing in TOFU

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The Goal for Marketing Content in TOFU is to make a crisp, but solid first impression to a potential lead — with a clear Call to Action for them.

Middle of the Funnel (MOFU)

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My Runner’s World example

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Lead Scoring

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Bottom of the Funnel (BOFU)

Sales Qualified Leads

Customer Retention

Conducting the Orchestra — The Product Manager

You generate leads → show them the value proposition of your product → get them to become your customers → Retain them as customers.

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Building Taskwillow. Notes about building things and selling them. Sometimes other stuff too. I am on Twitter @chakrvyuh.

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