A Tiny Experiment

Will people pay for your product?

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  • a mobile app with limited functionality that they could download and use for FREE
  • and a New Software that had premium functionality — also for FREE but for a limited period.

A few months into the pilot — I decided to take the premium software away.

This was the real experiment — where rubber meets the road. I wanted to see how many participants actually cared enough about the premium software to come back and ask that we reinstate it. I would then let them know that it will cost them $X.xx each month for us to keep the servers running and maintenance of the software. Also, we’d change the pricing on each user that wanted to keep it going to understand what was the highest willingness to pay. This way we’d validate a few things

  1. We’d know roughly what % of the folks on a free trial may convert
  2. It will tell us something about the value that our target market puts on the premium features. Are they really premium?

So, we sent everyone this email…

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…20 minutes later… the first response.

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This post appeared in my weekly newsletter on Product Management, Learning to Code & Life Lessons. Not a subscriber yet? Sign up here

Written by

Building Taskwillow. Notes about building things and selling them. Sometimes other stuff too. I am on Twitter @chakrvyuh.

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