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Imagine you are building a rocket ship. You’ll need all the engineering, design, and fuel to launch it into orbit. But one of the most important things you’ll need is onboard data and diagnostics from the rocketship. The onboard diagnostics are instrumental in steering the ship as it attempts to get into orbit.
It’s the same with building & launching products. You’ll need all the Engineering, Design, Sales & Marketing investments to build and launch a product, but to really get your product to grow and sell — you will need a constant stream of diagnostics from your product. …
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“Don’t find customers for your products, find products for your customers”
- Seth Godin
When I first started in Product, I didn’t know much about the different techniques that User Experience researchers employed to understand customer needs, wants & behavior. For my own customer interviews, I was mostly winging them, using common sense and my notebook to record what our customers said. It’s a common problem that new Product Managers face.
Common sense is indispensable of course, but there are also some really powerful ways of understanding your customers, and more importantly, to bring that understanding to the broader team and organization. …
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Several years ago when I was in business school, I had the opportunity to meet Mr. Jonathan Rosenberg — Former SVP of Products at Google, and current advisor to Alphabet Inc.
Mr. Rosenberg is also well known for his famous book “How Google Works” which he co-authored with Eric Schmidt — the ex-CEO of Google (2001–2011).
I met Mr. Rosenberg at Washington University in St. Louis briefly after his fascinating talk about building world-class products scheduled earlier that evening. …