How to instrument metrics for Online-Offline Experiences

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Over the past few weeks, I’ve been writing about metrics.

We talked about why having an End to End Analytics Strategy is key to driving growth for your product. We also talked about how to think about What Metrics to track at different stages of a product’s customer acquisition journey.

This is the final post in our “metrics” trilogy — and this one is about the Tools that you’ll need to actually instrument your measures. …

Measure & Track the Entire Path to Market for your Product

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Last week, I wrote a post about why having an End-to-End Analytics Strategy for your Product is so important to drive successful outcomes. If you missed that post, you can read it here.

Now having an analytics strategy is one thing, but the ‘execution’ is where the rubber meets the road. The two key questions before you can implement your strategy are

• What metrics do you want to measure at each stage of your product’s Go-To-Market plan? …

Setting up Metrics the right way

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Imagine you are building a rocket ship. You’ll need all the engineering, design, and fuel to launch it into orbit. But one of the most important things you’ll need is onboard data and diagnostics from the rocketship. The onboard diagnostics are instrumental in steering the ship as it attempts to get into orbit.

It’s the same with building & launching products. You’ll need all the Engineering, Design, Sales & Marketing investments to build and launch a product, but to really get your product to grow and sell — you will need a constant stream of diagnostics from your product. …

Tools to help you learn about your customers & communicate their stories

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“Don’t find customers for your products, find products for your customers”

- Seth Godin

When I first started in Product, I didn’t know much about the different techniques that User Experience researchers employed to understand customer needs, wants & behavior. For my own customer interviews, I was mostly winging them, using common sense and my notebook to record what our customers said. It’s a common problem that new Product Managers face.

Common sense is indispensable of course, but there are also some really powerful ways of understanding your customers, and more importantly, to bring that understanding to the broader team and organization. …

Making good product decisions, consistently

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Several years ago when I was in business school, I had the opportunity to meet Mr. Jonathan Rosenberg — Former SVP of Products at Google, and current advisor to Alphabet Inc.

Mr. Rosenberg is also well known for his famous book “How Google Works” which he co-authored with Eric Schmidt — the ex-CEO of Google (2001–2011).

What Product Managers need to know about Lead Management

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Last week, we talked about the first principles behind a Customer Acquisition Funnel, and how you might think about designing and executing your own customer acquisition or lead funnel.

We also discussed the funnel’s underlying concept, AIDA, and introduced its stages — TOFU, MOFU & BOFU. Here’s a quick mental model of how everything connects thus far.

• TOFU= Top of the Funnel → The Awareness & Attention Stage.
• MOFU = Middle of the Funnel → The Interest and Desire Stage. …

How to execute your Customer Acquisition plan

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I’ve been a non-competitive runner for over a decade now, but I’ve never really had any formal training in improving my speedwork, or efficiency. As I hit my late thirties, I began to realize the need for a training program to increase my running efficiency and speed without getting injured. A few google searches later — articles and blogs from Runner’s World started to pop up in my feed. I ended subscribing to their newsletter. …

How to Execute the Product Launch

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“The last 10% it takes to launch something takes as much energy as the first 90%.” –Rob Kalin, co-founder of Etsy

For any Product Manager, launching a real product in the wild is both an exciting and unnerving experience.

Here’s what happens. As Engineers build the Product, the Product Manager is working with the Sales & Marketing to gear up for the big launch, making sure all critical items are being worked upon in parallel and that everything will be in “Go” on the big day. …